Tic Stack Boom Card Game

This project was to design product and packaging for a new card game.  The client had a few assets created in bitmap format.  They were struggling with making updates as they continued to change and prototype the game because many of the images could no longer be modified or separated into components. In order to allow them to change the game, I recreated many of the images using Adobe Illustrator so they could adjust in the future.

I also consulted with them and advised on a logo redesign and better use of their product packaging.  They were focusing all of their creative energy on designing a good game (as they should) and hadn’t really thought about how the packaging should work for them.  We adjusted the box design so that it was more fun and functional.  We used all the available real estate so that on the shelf, the game would encourage potential customers to explore the box and purchase.  We used the “inside” real estate to market the company to people who had already purchased the game since they are planning to release more games.

I worked with the client on branding guidelines.  They wanted the game to be very colorful and many colors were needed to make the game work, but they had not standardized colors and were inconsistent.  I used complimentary color patterns to make sure that the colors seemed like they “fit” together.  I also advised them to have a different color palette for their company logo.

In the end, I provided all the assets for their game, a color palette in illustrator and completed templates for the manufaturer.